Andrew Goodwin Analysis



Reflection

  By researching into Andrew Goodwin's theory I have developed ideas for my music video. The ideas I have developed are that the lyrics need to match the visuals in order for the video to make sense to the audience. If the lyrics don't match the visuals it will create confusion to the audience and make it a poor music video. Another thing is the genre characteristics so if I was making a pop genre music video it needs to follow the forms and conventions of a pop music video such as bright and vibrant colours usually showing off their lifestyle. There will be more than one costume for each different locations which are used. 

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